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Natalie Collins

Content Writer & Customer Journey Specialist
| Brand Strategist for Founders

I craft blog content, email campaigns, and brand copy that captures your voice and turns your expertise into clear, engaging content people actually want to read.With a strong understanding of customer journeys, content strategy, and how a business operates as a whole, the content I create doesn’t just sound good - it fits, flows, and supports how your audience discovers, connects, and stays.With nearly two decades of experience spanning corporate training, hospitality management, and digital publishing, I work closely with founders and growing businesses to turn the messy parts of a business into clear structures that align with your goals.

• Medium
• LinkedIn
• Substack
• CV

Let's Talk

If you’re looking for support with content, email, or shaping how your brand connects with your audience, I’d love to hear about what you’re building.

CUSTOMER JOURNEY
& CONTENT DIRECTION

Shaping how people discover, engage with, and stay connected to your business.

CONTENT WRITING
& STORYTELLING

Clear, engaging content and brand storytelling that builds trust and authority.

STRUCTURE &
STRATEGIC SUPPORT

Bringing clarity and organisation so your business runs smoothly and sustainably.

Selected Work

Website & Brand Content

Going Awesome Places — Chief of Strategy
Ongoing content strategy, editorial support, and newsletter production for a leading travel site reaching hundreds of thousands of readers each month.Practical Wanderlust — Head of Email Marketing & Affiliate Manager
Leading email marketing and affiliate strategy for a major travel site, managing newsletter systems, audience engagement, and monetisation opportunities while helping keep the site’s content ecosystem optimised for growth.LGSC - London Girls Surf Club — Business Manager
Supported the growth and development of a community-led surf brand through event coordination, business operations, and brand partnerships. Managed collaborations and activations with brands including Vans, Roxy, OGX, and Instax across events in the UK, Europe, and Morocco.Amayour Surf — Taghazout, Morocco
Website content, guest communication emails, and marketing materials including retreat host brochures and brand storytelling.WOW Surfhouse — Taghazout, Morocco
Complete website content development including brand messaging, page structure, and visual layout. Photography used across the site was captured during events and retreats coordinated while working with the hotel.

Editorial & Travel Writing

Substack - Self Publishing
Long-form personal writing exploring resilience, reinvention, and the experience of rebuilding life after major change.Barcelona Self-Guided Walking Tour - Practical Wanderlust
A detailed guide to exploring Barcelona on foot, combining storytelling with practical travel planning.Where to Stay in Barcelona - Practical Wanderlust
Neighbourhood and accommodation guide designed to help travellers choose where to stay in the city.Guide to Sitges, Spain - Penguin and Pia
A destination guide covering the highlights of this coastal Catalan town.Catalonia Road Trip Guide - Penguin and Pia
Long-form itinerary and travel guide exploring Catalonia by road.

• Publications
• Email Samples

• Resume

ABOUT ME

Hi, I’m Natalie, a UK native now based in Barcelona.
Since 2017 I’ve worked remotely as a content writer, brand storyteller, and trusted behind-the-scenes partner, supporting founders, creators, and growing businesses around the world.My career originally began in business development, marketing, and corporate training, where I developed a strong foundation in strategy, communication, and leadership. But turning 30 sparked a shift. I packed up my life, moved to a small surf town in Morocco, adopted a street puppy, and began redefining what success looked like for me. That chapter led me into freelance work, where I’ve spent the past several years helping businesses communicate more clearly and bring structure to how they grow - through thoughtful content, messaging, and systems.Over the years I’ve supported six- and seven-figure brands, written for travel and health platforms, and worked closely with founders to shape how their businesses show up, both in what they say and how they operate behind the scenes.My work blends content, customer journey, and structure creating content that reflects who a business truly is, while ensuring it fits into a wider, sustainable way of working.While I enjoy working closely with inspiring founders, and love helping them express their ideas, voice, and expertise in a way that feels natural and compelling. I also thrive as part of a wider team — collaborating with business owners, creatives, and operators to strengthen how a business communicates, grows, and evolves.In 2023 I stepped back from taking on new projects while undergoing treatment for breast cancer. The experience profoundly reshaped my perspective and reinforced the importance of meaningful work and balanced growth. Now fully recovered and re-energised, I’m welcoming new projects and collaborations.Alongside my client work, I’m building The Daffodil Library, a passion project inspired by my own experience, to support others affected by cancer through shared stories, curated resources, and a sense of community.

*this is not the street puppy