Natalie Collins

Business & Brand Strategist | Customer Journey & Content Strategy | Trusted Growth Partner for Entrepreneurs

I help founders, creators, and growing businesses bring structure, clarity, and momentum to their work through thoughtful strategy, strong content, and systems that turn attention into lasting customer relationships.With nearly two decades of experience spanning corporate training, hospitality management, and digital publishing, I specialise in taking the messy, behind-the-scenes parts of a business and turning them into simple, effective systems that help businesses grow smarter — not harder — so growth feels sustainable, intentional, and calm.

Think of me as your co-pilot.

A strategic partner and steady hand behind the scenes -
Bringing thoughtful strategy and practical support that helps businesses grow, breathe, and build with clarity, structure, and momentum.My work sits at the intersection of strategy, communication, and operations,
helping businesses grow while keeping the foundations strong behind the scenes.

CUSTOMER JOURNEY
& CONTENT STRATEGY

  • Clarifying how people discover, engage with, and stay connected to your business — shaping content and messaging that support the full customer journey

  • Content strategy and editorial direction

  • Newsletter and email marketing strategy that nurtures and converts

  • Brand and content audits to identify opportunities for stronger growth

  • Audience growth and engagement planning for vibrant content ecosystems

CONTENT & COMMUNICATION

  • Thoughtful content that builds trust, authority, and long-term audience relationships

  • Newsletter writing and email campaigns that are genuinely worth opening

  • Blog and long-form content designed to build authority, improve discoverability, and deepen the relationship with your audience

  • Website content and brand storytelling that clearly communicates who you are and why it matters

  • Affiliate strategy and revenue-focused monetisation

STRUCTURE, SYSTEMS
& STRATEGIC SUPPORT

  • Bringing structure behind the scenes so your business runs smoothly and sustainably

  • Designing workflows and systems that make day-to-day operations more efficient

  • SOPs and process documentation for effective and streamlined teamwork

  • Strategic support and operational guidance that helps founders stay focused on the work that matters most

  • Project coordination and launch support for ideas you want to bring to life

PROFILE

Hi, I’m Natalie, a UK native now based in Barcelona.
Since 2017 I’ve worked remotely as a business strategist, content writer, and trusted behind-the-scenes partner, supporting founders, creators, and growing businesses around the world.My career originally began in business development, marketing, and corporate training, where I developed a strong foundation in strategy, communication, and leadership. But turning 30 sparked a shift. I packed up my life, moved to a small surf town in Morocco, adopted a street puppy, and began redefining what success looked like for me. That chapter led me into freelance work, where I’ve spent the past several years helping businesses bring clarity, structure, and momentum to how they grow — through strategy, systems, and thoughtful content.

Over the years I’ve supported six- and seven-figure brands, written for travel and health platforms, and helped founders bring order to the often messy behind-the-scenes parts of a business. Much of my work focuses on creating the structure and communication systems that allow businesses to grow sustainably rather than chaotically, and to create content that actually reflects who they are.While I enjoy working closely with inspiring founders, and love to help them show themselves to the world in their best light. I also thrive as part of a wider team — collaborating with business owners, creatives, and operators to strengthen how a business communicates, grows, and evolves.In 2023 I stepped back from taking on new projects while undergoing treatment for breast cancer. The experience profoundly reshaped my perspective and reinforced the importance of meaningful work and balanced growth. Now fully recovered and re-energised, I’m excited to be welcoming new projects and collaborations.Alongside my client work, I’m building The Daffodil Library, a passion project inspired by my own experience, to support others affected by cancer through shared stories, curated resources, and a sense of community.

Selected Work

Website & Brand Content

Going Awesome Places — Chief of Strategy
Ongoing content strategy, editorial support, and newsletter production for a leading travel site reaching hundreds of thousands of readers each month.Practical Wanderlust — Head of Email Marketing & Affiliate Manager
Leading email marketing and affiliate strategy for a major travel site, managing newsletter systems, audience engagement, and monetisation opportunities while helping keep the site’s content ecosystem optimised for growth.Amayour Surf — Taghazout, Morocco
Website content, guest communication emails, and marketing materials including retreat host brochures and brand storytelling.WOW Surfhouse — Taghazout, Morocco
Complete website content development including brand messaging, page structure, and visual layout. Photography used across the site was captured during events and retreats coordinated while working with the hotel.

Editorial & Travel Writing

Barcelona Self-Guided Walking Tour - Practical Wanderlust
A detailed guide to exploring Barcelona on foot, combining storytelling with practical travel planning.Where to Stay in Barcelona - Practical Wanderlust
Neighbourhood and accommodation guide designed to help travellers choose where to stay in the city.Guide to Sitges, Spain - Penguin and Pia
A destination guide covering the highlights of this coastal Catalan town.Catalonia Road Trip Guide - Penguin and Pia
Long-form itinerary and travel guide exploring Catalonia by road.

Let’s Work Together

If you’re looking for support with content strategy, customer journey, or bringing structure behind the scenes of your business, I’d love to hear about what you’re building.

Book a 20-minute call or just email me your brain dump!
Time zone: Central European Time (based in Barcelona)